I’ll be completely honest. I didn’t think this would actually happen. I think this is geniunely the first time Apple have skated towards the puck’s current location, rather than where it might be next. Not only that, but the currently puck is currently being hit pretty hard by Google and Amazon.
It make sense on a commercial level for Apple to release an iPad Mini, but I’m not so sure this is them staying true to their roots when it comes to redefining markets. I guess, all in all, the iPad Mini feels a little obvious and Apple don’t really do that.
I’m hoping there’ll be something that makes this device unique beyond it’s miniaturised form factor. I’m dubious as to whether that wish will come true.